A:  Well, when I’m using and applying his theories, I 
don’t know if I’m being a scientist. The chairman of 
my physics department many years ago didn’t 
think I was doing science. I tried to persuade him 
otherwise, when I applied for research money. It 
was the Social Studies/Humanities research council 
that gave me the money. But you see, McLuhan 
said that there were no boundaries, that 
specialism just disappears with electric speeds. So, 
to make a division between science and art is 
ridiculous. They’re just merged, they’re just 
understanding.